Words from a photographer.
BMX is relatively young and needs to learn the virtue of patience. Next time you’re out riding, turn your iPod off, put your phone down, look around, take a deep breath and enjoy riding your bike for what it is… a luxury.
— Mike Hines - Foreword in DIG BMX July / Aug 2010
TweetHope dies hard.
Today my hope was to have laced up each shoe correctly, to have filled my bottle with enough water, and to have paced myself so I could have charged up every hill. Fail on two counts, but at least I had enough water.
Funny that I’ve run the trail so many times, and some days I still find myself tripping over a root or kicking rock that I barely noticed the day before. Hard to believe that either of these obstacles suddenly appeared over night, that they sprang from the ground in twenty four hours. Not likely.
I dug deep into the climbs though, and that felt good. Sharp, dusty rocks became stairs and each properly placed stroke of the leg felt powerful. That was really the goal, and it kept my hope from keeling over into a grave by the side of the trail.
Man, I love running hills. Truly, I hate it, but deep down inside there’s something satsifying about a five mile run that feels like ten. The run has to be on dirt though, and it can never turn back on the steps I’ve already taken. To retrace your steps is torture, that’s why I run trail and avoid the paved circle horse track at the gym.
Before the end of my run I reflected, once again, on my need for a haircut. To run with hair long enough to cover your eyes suddenly is suicide, at least when you’re navigating tight, rock-peppered trails. I’m sure some female enduro-bots already knew this though; sorry ladies, news to me.
At one point I passed a woman and her dog who were both headed downhill at a much slower pace. I slowed my pace and gave plenty of distance. The woman stepped aside suddenly, after quite some time. I apologized for causing her to break her run, she simply replied, ‘Oh that’s fine! I hope I’m as fast as you are some day’.
Amen, some day I hope to run as fast as I feel like I run. I’m going to guess that my pace was actually slower than it looked however, because her dog almost instantly caught up to and passed me.
Four legs and a mind only to move, combine the two and you’re practically blessed with a super power.
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A photo from SLC bud Stan Evans | checking out #skyscrapers in the city #upforadventure - @stan_evans- #webstagram
TweetSometimes I link to the marketing copy I write:
http://www.backcountry.com/store/dc/1662/Backcountry-201205-Columbia-Drainmaker.html
http://www.backcountry.com/store/dc/1669/Backcountry-201205-Big-Agnes.html
http://www.backcountry.com/store/dc/1664/Backcountry-201205-Black-Diamond-Onyx-Mercury-Packs.html
TweetThe importance of video in eCommerce.
http://videoretailer.org/commerce/online-video-propels-top-retailers-to-2011-holiday-success/
Maybe a little biased? Ok. Looks like Gucci, UnderArmour and LL Bean agree though.
Shoppable video:
http://www.gucci.com/us/worldofgucci/shoppable_video/shop-this-video
And tech feature vids:
http://www.underarmour.com/shop/us/en/pcid1215483
Oh and how to tell a story (the First 100 Years):
http://www.llbean.com/shop/video_collection/index.html#featured_100
Johnny Walker has a killer ad too, but I’ll spare you for now.
Interesting.
TweetNature teaches us that adaption to environmental risk carries no goal of perfection. In human society, it’s politically expedient to propose top-down security initiatives that promise total risk elimination, such as “winning the global ware on terror.” But trying to eliminate a threat like terrorism is like trying to eliminate predation, and trying to minimize it with a single, centralized plan is the direct opposite of adaptability. Well-adapted organisms do not try to eliminate risk-they learn to live with it.
— Rafe Sagarin
TweetIs always yelling.
Books talk to you when you’re ready.
And this is why I love books.
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